Building out of the ordinary concepts & brands in hospitality and leisure
Ablo
What is Ablo
Ablo is a social discovery app that allows users to connect with people from around the world through text and video chat. It was developed by Massive Media Match NV, a Match Group Company, and was first released in 2018. The app is designed to break down language barriers and promote cultural exchange by using machine translation technology to translate conversations in real-time. Ablo users can create a profile, select their language, and indicate their interests to find like-minded individuals to chat with. The app uses artificial intelligence to match users based on their interests and location. Once a connection is made, users can chat using text, voice, or video, and the app translates the conversation.
Ablo also offers various features such as Live Guides, which allows users to give their new friends insights in their lives. With “Ablo Coins” users can purchase virtual gifts for other users.
The app won the Google app of the year award in 2019 and was downloaded more than 50M times.
What they asked us
Ablo asked us to create a full brand and brand strategy for there brand new mobile application. We started by conducting extensive market and audience research and competitor analysis to develop a unique brand positioning for Ablo. From there, we worked with Ablo to craft a brand strategy that included the core of the Ablo brand, story, pitch and messaging framework.
We advised on the brand identity, visual representation, and voice and tone to ensure consistency across all touchpoints. We also developed a brand marketing strategy that included a variety of tactics such as influencer marketing, social media, and content marketing to help Ablo establish itself as a leader in the world of social discovery apps
“We advised on the brand identity, visual representation, and voice and tone to ensure consistency across all touchpoints. We also developed a brand marketing strategy that included a variety of tactics such as influencer marketing, social media, and content marketing to help Ablo establish itself as a leader in the world of social discovery apps."
Our work with Ablo has resulted in a strong and distinctive brand that is resonating with their target audience and setting them apart from their competitors. By developing a comprehensive brand strategy and marketing plan, we have helped Ablo establish itself as a go-to app for people looking to connect with others from around the world.
What they say about us
"While we started our cooperation with Dries and Yuri initially for a 3 month period, it ended up being a 3 year collaboration, which is definitely a testimony to the big impact they brought to the brand strategy of Ablo. They have a natural ability to think outside the box and came up with creative solutions to the complex challenges we faced to launch our app in just about every country in the world. They have a strong strategic mindset, always keep an eye on the big picture and developed comprehensive plans to achieve our goals. Together we managed to launch Ablo from the ground up to a product with a strong unique brand and millions of users around the world. On top of that, they also brought a high level of energy and enthusiasm to the team and are simply great to work with. Would highly recommend working with Yuri and Dries as they bring an incredible amount of value and deliver clear results." - Joost Roelandts, CEO
Ablo is the place for those who get excited about meeting new people! It’s time to introduce yourself to the world.
On Ablo you can connect with the right people to discover their world or let them explore yours. Create and enjoy fun moments together.
Ablo offers you a safe space where you can talk to anyone, anywhere. The live translation enables you to be your true enthusiastic self! The world is your playground, the world is Ablo.