Boardwalk Hotel Aruba | THE BRAND GUYS©

Boardwalk Boutique Hotel Aruba

What is Boardwalk Boutique Hotel Aruba

Boardwalk is a family-run boutique hotel in the middle of a former coconut plantation, steps from Palm Beach Aruba. It’s a unique Caribbean gem of 46 fully equipped private casitas in a lush tropical oasis filled with hammocks, tranquility zones, two pools and their famous Boardwalk beach. Located on the one happy island of Aruba, where it is summer all year round. They deliver personal & unique experiences so you can enjoy your vacation, exactly how you want it.

What they asked us

Boardwalk Boutique Hotel approached us with two main goals. Firstly, Boardwalk aimed to differentiate themselves from the typical high-rise hotels found in Aruba. They desired a brand that would authentically represent their unique boutique hotel concept and offer a refreshing alternative to the mainstream.

Secondly, they wanted to ensure that their team was aligned with their vision and values. As their operations expanded, it became crucial for everyone to work together towards delivering an exceptional guest experience.

In response, we embarked on a extensive brand exercise. Our focus was twofold: aligning the team with Boardwalk's vision and creating a distinct brand identity. Through collaborative efforts, we developed a revitalized brand that captures the essence of Boardwalk's character.

The result is a unified team and a brand that reflects Boardwalk's distinctive boutique experience. Now, they are able to provide guests with an exceptional and memorable stay that sets them apart from the typical high-rise hotels in Aruba.

What they say about us

Dries & Yuri are a creative powerhouse and developing concepts and brands is second nature to them. We wish every entrepreneur would have access to their knowledge and skills.

We have had the pleasure & honor of working with Dries and Yuri since 2018. We initially worked on the re-branding of Boardwalk Boutique Hotel in Aruba. The outcome was a beautiful and strong logo & website/online presence, incredible video en photo collateral and a workable brand- & social media book. However, what surprised me most is how Dries & Yuri were able to expose our core values, mission & vision and overall purpose. By means of workshops and assignments they guided us to unravel and clearly define our guiding principles. These are used daily in our guest communication & experiences. They have allowed us to verbalize our ethos and the entire team relies on them continuously.

Dries and Yuri have a unique skill to sense brand perception and communication, its nuances and its effect on customers. Their impact has been significant as we reviewed the entire guest journey. Less is more and every word which did not contribute to the messaging throughout the journey and on our website was removed.

Last but not least, in an attempt to place the brand on the map, the brand guys have put forward and rolled out two creative and incredibly successful PR concepts. Furthermore, at every meeting they come up with bright and creative ideas which make a difference. Working with them has been an incredible journey and learning experience for myself and our team.

“We believe that well curated vacations are a true booster for people's happiness. We thrive on details in design, service and hospitality, so our guests can experience the vacation of their dreams, whatever that may be.”