Building out of the ordinary concepts & brands
Kleyo
What is Kleyo
Kleyo is a digital platform that helps people sell their home with confidence, clarity and control. It supports homeowners through every practical step of the selling process – from administration and legal preparation to marketing, visits and follow-up – all in one clear and user-friendly environment.
While Kleyo takes care of the complex and time-consuming parts, homeowners stay closely involved in the moments that matter. They tell the story of their home, guide potential buyers, and decide who it feels right to pass it on to.
Kleyo’s mission is to make selling a home more human: reducing stress, removing unnecessary friction, and giving people the space to stay owner of their story – without having to handle everything alone.
What they asked us
Woppah came to us at a turning point.
The company was growing fast, but its brand no longer reflected the ambition, maturity and direction of the platform.
They asked us to go beyond a cosmetic rebrand and rethink the brand from the ground up:
to clarify their positioning, sharpen their target audience, and build a new brand story that people could instantly understand and emotionally connect with.
The challenge was clear but demanding:
create a future-proof brand that feels more human, more confident and more distinctive —
while delivering everything within a very tight timeline and alongside a fast-moving product and business roadmap.
That brief became the starting point for the transformation from Woppah to Kleyo.
“Kleyo’s mission is to take away the practical burden of selling a home, so people can focus on what truly matters: their story, their memories, and the right handover.”
What they say about us
“What The Brand Guys delivered goes far beyond rebranding. They uncovered our essence and translated it into an identity that feels right to the core. Positioning, target audience, story, look & feel - everything came together. And they did so under a timeline where most partners would have stepped back. They went all in for us. Today, we have a brand our entire team is proud of, and one that sets us up perfectly for our next phase of growth.”
— Steven Baeyens, CEO & Co-founder, Kleyo
We care deeply about people and the stories attached to their homes. That’s why Kleyo exists: to make selling a home as calm, clear and human as possible. With Kleyo, homeowners get one central platform that takes care of everything practical — from administration and legal preparation to marketing and follow-up. Getting started takes just a few minutes, and every step of the process is clearly guided, so nothing gets lost along the way. The complex is handled. The stress is reduced. All that’s left is the part that truly matters: telling your story and passing your home on with a good feeling.