We launched COBRA™ - Collaborative Brand Innovation for founder/owner led teams & family businesses.
- Dries Henau
- 26 feb
- 2 minuten om te lezen
The Brand Guys is a full service creative agency. We build brands end-to-end - strategy, identity, naming, copy, design, the lot. But for years, we've done that exclusively for one sector: hospitality.
The work we do there is deep. Immersive. We become part of the team, we know the space, and we bring everything we have to every project.
But somewhere along the way, we kept getting asked by people outside hospitality. Founders. Family businesses. Owner-led teams with real ambition and a brand that wasn't quite keeping pace. And we couldn't take them on - not the way we work.
So we built something that could.
COBRA™ is a done-with-you brand building program. Six structured sprints. Bi-weekly sessions. Real co-creation at every step. You bring the insight, the context and the ambition. We bring direction, creative thinking and the kind of honest feedback that most agencies keep to themselves.
The result isn't a deliverable we hand over. It's a brand you actually own - because you built it.
The program runs through our UnAverage Framework™: a sequence of exercises that moves from brand audit and customer understanding to competitive positioning, identity, experience design and community strategy. Every sprint builds on the last. Nothing is skipped. Nothing is decorative.
We've now run COBRA™ with companies across industries and borders - from a PropTech rebrand under pressure to a data & AI consultancy redefining its category, from a major trade fair brand consolidation to a founder building her first real brand from scratch. Every one of them came out with something they couldn't have built alone.
Every one of them came out with something they couldn't have built alone.
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