Building brands that stick
What is brand strategy?
An authentic brand rises when what is offered is in line with what is preached, how the business is run and how the people are treated. A clear & strong brand has their 'why', 'how' & 'what' aligned, inspiring confidence and trust in the customers, employees and investors. A brand is so much more than a logo, trademark and a shiny packaging. It is the embodiment of who we are, what we believe and where we stand for.
An authentic brand rises when what is offered is in line with what is preached, how the business is run and how the people are treated. A clear & strong brand has their 'why', 'how' & 'what' aligned, inspiring confidence and trust in the customers, employees and investors. A brand is so much more than a logo, trademark and a shiny packaging. It is the embodiment of who we are, what we believe and where we stand for.
Why do you need a brand strategy?
A defined Brand Strategy will provide clarity, internally as well as externally, causing more self government within your company - and less (stupid) questions.
By having a very clear Brand Proposition:
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You will attract the right customer, resulting in a more efficient marketing spend
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You will attract the right investors, resulting in the desired growth
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You will attract the right employees, resulting in better retention
Finally, a strong brand can help a company to command higher prices for its products or services, which can also increase the value of the company and make it more attractive to potential acquirers.
What we offer.
BRAND
AUDIT
A limited audit to analyse the existing strategy, and the tweaking thereof.
The Brand Check
CUSTOMER
JOURNEY
A perfect customer journey is a collection of happy points. Let's start creating them!
The Happy Program
BRAND
DEVELOPMENT
A comprehensive brand strategy for new products or businesses.
For new brands
WORKSHOPS
& KEYNOTES
GROWTH
STRATEGY
The pathway for companies looking to grow in scale or into other markets.
For companies
with ambition