BAAS™ – Brand As A Service

Perfect for entrepreneurs, founders and creative minds who want to stay in control, but not do it alone.

We build your brand together - not briefing-based, but in partnership. Bi-weekly meetings, sharp input, and real co-creation. Based on our UnAverage Framework™ .

"You get our brains, our brutal honesty, and the same strategy & creativity we’ve used to shape 100K+ brands."

“Think of us as your brand co-pilot. You fly, we navigate.”

What makes BAAS™ UnAverage?

It’s not DIY, and it’s not done-for-you either - it’s done with you. We don’t just review your work. We help shape it - name, story, claim, voice and vibe.You don’t get slides and homework. You get clarity, rhythm and output.You build ownership, we keep it sharp.

What you get

We work through our UnAverage Framework™ together. You walk out with a ready-to-roll brand.

Kick-off & Brand Audit
Where are you now? What works, what doesn’t? What do we need to shake up?

Power Group, Positioning & Claim
Who are you really for? What moves them? We craft a brand promise that hits where it matters.

Naming, Identity, Design & Tone of Voice
No fluff. Just a name that sticks, a voice that sounds like you, a visual identity that resonates and a direction that makes sense.

Storytelling & Messaging
We translate your brand into a story worth telling — and messages worth repeating.

Brand Experience & Activation
We map how people feel your brand. Online, offline, in every touchpoint.

Final Review & Action Plan
Everything comes together into a brand that’s not just defined — but ready to move.

And after that?

Once the brand is set, we stick around if you want us to.

As creative sparring partners
As internal brand directors
As strategy-on-demand
As quality control during rollout
As the voice in your head when someone says “should we just add a QR code?”

You’ll also get access to your custom-trained Brand GPT - built on your brand’s tone, story and strategy. Your virtual sidekick for captions, copy, creative ideas and content prompts. 24/7.

How it works

Bi-weekly or monthly sessions
You bring insights and ideas, we bring direction and creative fire
Cancel anytime after the first 2 months
Always reachable between sessions
We help you brief, select and manage creative partners (designers, devs, etc.)

Pricing

No project fees. No upfront payments.
Just a clear monthly flat fee, in line with the amount of meetings per month - as long as you feel we’re adding value. Stay as long as it works. Stop when it doesn’t. Simple as that.

Book a 15 min info call

What our BAAS clients say

"What sets the BAAS track apart is that it’s not a classic agency-client setup. It’s a real partnership. You build the brand together, with my core team involved - which makes it ten times more impactful and truly owned. The in-between exercises brought up insights and reflections I wouldn’t have reached on my own. It’s not just about branding, it’s about gaining clarity, confidence and making bolder decisions as a company.”

Aelbrecht Van Damme - CEO The Harbour