Building out of the ordinary concepts & brands
The COBRA™ Program
COBRA™ - Collaborative Brand Innovation
The COBRA Program™ is built for entrepreneurs, founder-led teams and family businesses who want clarity on where they're going, but want to stay in control and build it together with us.
We build your brand together - not briefing-based, but in partnership. Bi-weekly meetings, sharp input, and real
co-creation. Based on our UnAverage Framework™ .
"You get our brains, our brutal honesty, and the same strategy & creativity we’ve used to shape 100K+ brands."
“Think of us as your brand co-pilot. You fly, we navigate.”
What makes COBRA™ UnAverage?
It’s not DIY, and it’s not done-for-you either - it’s DWY or done with you. We don’t just review your work. We help shape it - name, story, claim, voice and vibe.You don’t get slides and homework. You get clarity, rhythm and output. You build ownership, we keep it sharp.
What our COBRA™ clients say
What you get
We work through our UnAverage Framework™ together. You walk out with a ready-to-roll brand.
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Absolute clarity on who you are, who you're for, and where you're going
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A positioning no competitor can copy
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A team that's fully aligned and speaks the same brand language
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A brand story worth telling - and messages worth repeating
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A complete messaging framework for everything you communicate - website, ads, LinkedIn, client conversations and beyond
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A Brand Bible that guides every decision, from copy to culture
The Six Sprints
1. Kick-off & Brand Audit
We look at where you are today: what works, what doesn't, and what needs to change.
2. Roast Your company, Know your customer & emotional drivers
We go deep on your (potential) customer: who they are, what drives them, and why they (could) choose you.
3. Market & Relevance
We map the landscape, find the white space, and define where your brand has the right to win. Not only for now, but for years to come.
4. Power Group & Claim
We define who you're truly built for and craft a brand promise that hits where it matters.
5. Identity: Religion & Persona
We translate strategy into identity: your brand's voice, what you stand for and visual direction.
6. Story & Experience
We bring everything together into a brand that's ready to move: Pitch, Baseline, Tagline, Messaging Framework and everything your team needs to communicate with confidence. All capsulated in a brand bible.
How it works
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6 Bi-weekly sessions
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You bring insights and ideas, we bring direction and creative fire
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Always reachable between sessions
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We help you brief, select and manage creative partners (designers, devs, etc.)
Pricing
Just a clear fee per sprint. Schedule a call to discuss.
Some more COBRA™ testimonials
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The Brand Guys captured the essence of my story faster than I expected. They challenged me, brought structure to my ideas and turned it into a brand that feels sharp, authentic and completely aligned with my vision.
Vanessa Bolsens - Founder The Power Of People
