You may have noticed. The feeling that the coffee bar you are in looks creepily similar to the one in that other city. The AirBnB you booked in Budapest is so like the one you saw in Amsterdam. Those shopping streets started to look the same, wherever you are. All around the world entire cities start to look, smell and feel the same. Restaurants, shops, hotel lobbies, and even the cars we drive in. One big bunch of sameness. Welcome to the world of average.
Brands also seem to have embraced this. Creativity, boldness, authenticity and adventure seem to have made way for rationalization. All following the same trends. Hitching the same influencers, competing against the same algorithms and bidding for the same eyeballs. All mimicking each other. Causing all brand concepts and experiences to blend together into a monotone uniform culture.
At The Brand Guys, we won’t accept this.
As trailblazers ourselves, we refuse to settle for the norm. We see being different not as a choice, but as a necessity. In a world of sameness, in a world of Top of Mind, Bottom of Price and Top of Algorithm, we believe there is even more room for successful brands that are Center of Heart <3
We turned our aversion to the average into a company, and it's our way of fighting against the monotony of everyday life. We create brand concepts and experiences that capture the essence of that one true thing everyone seems to have lost: an identity worth loving. While a lot of brands are doing nothing but existing, we dare you to stand out.
At The Brand Guys, we’re on a mission to fight the average. And we would like to invite you to join us.
We create brand concepts & experiences for premium brands that want to build extraordinary connections with their audience.