Give us a microphone, and we'll go for hours
Occasionally, we get summoned to spread our love for crafting unique brands and ideas. Hand us 2 microphones, and we'll chat your ears...
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Building out of the ordinary concepts & brands in hospitality and leisure
Dries Henau
Oct 32 min read
Concept & Name reveal: The Ostendian
In March 2025, the city of Ostend is set to unveil its first brand-new 4-star hotel since two decades: The Ostendian. Nestled in the...
86 views
Dries Henau
Sep 28, 20231 min read
New Hotel Client Alert: The Ostend Sky District Hotel
The Brand Guys have been entrusted by Flow Hospitality Group (C-Hotels) and Vastgoed Degroote to craft the Brand and Hospitality Concept...
127 views
Dries Henau
Sep 12, 20231 min read
Cocon is up for the Retail Newcomer of The Year 2023 Award
Awards speak volumes, don’t they? Or maybe not, who knows. In 2020, PAC and L’Oreal tasked us to modernize the stale hair salon design...
29 views
Dries Henau
Jun 19, 20233 min read
The World of Average: How we got here and how to stand out.
It's no secret that we are living in a world of average. Restaurants, shops and hotel lobbies, entire cities even: they all seem to blend to
199 views
Dries Henau
Apr 13, 20234 min read
What we can learn from the €2.5 billion brand: Aēsop
Aēsop was sold to L'Oréal for an astronomical amount of €2.5 billion. We take a look at how the brand was built.
36 views
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