New Hotel Client Alert: The Ostend Sky District Hotel
The Brand Guys have been entrusted by Flow Hospitality Group (C-Hotels) and Vastgoed Degroote to craft the Brand and Hospitality Concept...
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Building out of the ordinary concepts & brands in hospitality and leisure
Dries Henau
- Sep 12, 2023
- 1 min
Cocon is up for the Retail Newcomer of The Year 2023 Award
Awards speak volumes, don’t they? Or maybe not, who knows. In 2020, PAC and L’Oreal tasked us to modernize the stale hair salon design...
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Dries Henau
- Jun 19, 2023
- 3 min
The World of Average: How we got here and how to stand out.
It's no secret that we are living in a world of average. Restaurants, shops and hotel lobbies, entire cities even: they all seem to blend to
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Dries Henau
- Apr 14, 2023
- 4 min
What we can learn from the €2.5 billion brand: Aēsop
Aēsop was sold to L'Oréal for an astronomical amount of €2.5 billion. We take a look at how the brand was built.
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