Last weekend, we found ourselves wandering the halls of the Louvre. Or, let's be honest, being herded along with hundreds of other...

Occasionally, we get summoned to spread our love for crafting unique brands and ideas. Hand us 2 microphones, and we'll chat your ears...

In March 2025, the city of Ostend is set to unveil its first brand-new 4-star hotel since two decades: The Ostendian. Nestled in the...

The Brand Guys have been entrusted by Flow Hospitality Group (C-Hotels) and Vastgoed Degroote to craft the Brand and Hospitality Concept...

Awards speak volumes, don’t they? Or maybe not, who knows. In 2020, PAC and L’Oreal tasked us to modernize the stale hair salon design...

It's no secret that we are living in a world of average. Restaurants, shops and hotel lobbies, entire cities even: they all seem to blend to

Aēsop was sold to L'Oréal for an astronomical amount of €2.5 billion. We take a look at how the brand was built.