The World of Average: How we got here and how we might stand out.
It's no secret that we live in a world of sameness. Restaurants, shops and hotel lobbies, entire cities even: they all seem to blend...
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Dries Henau
- Apr 14
- 4 min
What we can learn from the €2.5 billion brand: Aēsop
Aēsop was sold to L'Oréal for an astronomical amount of €2.5 billion. We take a look at how the brand was built.
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