Delta Investment Tracker
What is Delta
Delta is an investment tracking platform that provides a one-stop hub for managing all of your investments. In 2021, Delta was acquired by eToro, a leading global investment platform, to enhance its offering for retail investors. With offices located in the heart of Ghent, Delta has more than 5 million downloads and is trusted by investors worldwide. With Delta, investors can track all of their investments, including traditional and crypto assets, in one place. The platform offers personalized notifications, market insights, and real-time performance tracking to help users make informed decisions and stay on top of their investments. Whether you're a beginner or an experienced investor, Delta makes it easy to stay up-to-date and make the most of your portfolio.
What they asked us
Delta approached us for assistance in refining their brand. We conducted an immersion of the investment market and Delta's competitors, and worked closely with Delta to develop a new brand positioning that truly represents their unique value proposition. To achieve this, we created a brand bible that encapsulated Delta's mission, vision, and values. We also crafted tangible messaging that could be integrated into their app store descriptions, ads, and social media communications, as well as a brand marketing strategy to increase awareness and engagement. Our efforts have helped Delta establish a more cohesive and compelling brand image, allowing them to better connect with their target audience and stand out in a competitive investment landscape.
“Working with Dries and Yuri has been an uplifting and eye-opening experience for me personally as a leader, allowing me to think more critically and evolve to a better decision maker. It’s safe to say that Dries and Yuri have been more than just critical thinkers towards me - their open, respectful and accountable feedback always bring a breath of fresh air."
What they say about us
"It’s been an absolute pleasure to work with The Brand Guys - it’s been clear from the start they know extremely well how they can help your organisation in key aspects and apply their years of expertise centred around (but not limited to) all things brand. They do this without ever overstepping boundaries and with the greatest of respect for your product, brand or team. They have a studious attitude, translating their eagerness to learn about your product, industry, competitors into powerful new perspectives which can help your brand move forward even better, faster and smarter.
On top of all this, working with Dries and Yuri has been an uplifting and eye-opening experience for me personally as a leader, allowing me to think more critically and evolve to a better decision maker. It’s safe to say that Dries and Yuri have been more than just critical thinkers towards me - their open, respectful and accountable feedback always bring a breath of fresh air. Last but not least, entwined in this professional relationship, Dries and Yuri are just fun and nice people to be around, making it easy for me to say that I also consider them as friends, regardless of any future collaborations."
Nicolas Van Hoorde, Founder & CEO