Building out of the ordinary concepts & brands in hospitality & leisure
Rockhopper
What is Rockhopper
Rockhopper Rum is a fine blend of 5-year-old rum varieties from the Dominican Republic, Guatemala, and Panama. It is a Belgian revelation. An 8-year-old rum that has been aged in American ex-Bourbon barrels was selected. Rockhopper is a smooth rum with a full maturation on oak barrels, which has completely eliminated the sharp edges.
A beautiful stable rum to enjoy pure in peace. Rockhopper rum has a beautiful golden color with aromas of dried fruit. Further aromas of grilled pineapple, brown sugar, bourbon oak, and dried orange peel. The Rockhopper is presented in a strikingly hip white bottle with a quirky brand identity. A quality rum at a very affordable price, that stands out from its competition.
“Our goal was to create a brand that would stand out in a crowded market and appeal to discerning customers who appreciate the art and craftsmanship of rum-making."
What they asked us
Spirits By Design reached out to us to help build a new rum brand from the ground up. We conducted extensive market research to develop a unique brand positioning and strategy for their new Rum brand. Working closely with the distiller, we crafted the brand's story, messaging, name, visual identity, and packaging design. Our goal was to create a brand that would stand out in a crowded market and appeal to discerning customers who appreciate the art and craftsmanship of rum-making.
What they say about us
When I wanted to give my new ultra-premium rum the brand it deserved, I turned to The Brand Guys. I didn't even have a name for my brand yet, but Dries and Yuri were there for me every step of the way. Through thorough research and several workshops, they helped me create something truly special. I was absolutely blown away by their proposal: ROCKHOPPER rum was born.
From concept to design, to the brand story and messaging, everything was prepared to perfection. The expertise of Dries and Yuri was evident in every aspect of the brand. And it's not just me who thinks so; ROCKHOPPER rum has been on the market for years now, and it continues to be a huge success. I'm convinced that a brand stands or falls with the expertise involved. That's why I highly recommend The Brand Guys to anyone looking to create a truly unforgettable brand. They're creative, professional, and truly committed to helping their clients succeed. - Tim Veys, founder
I may be one of the smallest species, but don’t be mistaken: I am fierce.
Let me be your friend.
Even though I might be bold, I am pure.
And I will never cheat on you.
Meet me on the rocks.
Rockhopper