Building out of the ordinary concepts & brands in hospitality & leisure
Cocon
What is Cocon
Cocon is a premium multi-service beauty hub that caters specifically to busy and successful women who value their time and want to invest in themselves. Unlike other salons where clients are lined up in a row, at Cocon, you can retreat into your own private cocoon for your treatments. The concept was designed to make it easy to take care of all your beauty and wellness needs in one luxurious location. From hair to nails to beauty treatments, everything is conveniently available under one roof, saving you time and hassle. The first Cocon was launched in 2022 in Antwerp. We understood that their audience are busy and accomplished women who deserve the best, and that's exactly what we delivered: a personalized, high-end experience that leaves them feeling pampered, confident, and empowered.
What they asked us
PAC and L'Oreal asked us to create a new salon concept that would cater specifically to the needs of ambitious and successful modern women. The world of salons had remained largely unchanged for the last 50 years, with long rows of chairs and a separate area for hair washing. In our research, we discovered that there was a gap in the market for a truly personalized and efficient beauty experience, where clients could combine different treatments in one single place without having to move around. With this in mind, we set out to create Cocon - a brand-new concept that would revolutionize the traditional salon experience. Our focus was on creating personalized units that would allow clients to optimize their time and have a relaxing and efficient experience, while still receiving top-quality beauty treatments from highly skilled specialists. We aimed to create a luxurious and comfortable environment where every woman could feel at home and leave feeling confident, empowered, and ready to take on the world. With its emphasis on personalization, efficiency, and luxury, Cocon is the perfect destination for busy and successful women who want to invest in theirself.
“We approached Dries and Yuri with a specific request to create a new, alternative concept for hairdresser salons, as we recognized the need for a fresh approach to an industry that had remained stagnant for far too long. Working closely with them, we were impressed by their ability to quickly grasp our needs and translate them into a clear, actionable innovative and one-of-a-kind concept."
What they say about us
"Dries and Yuri are truly visionairs with a deep understanding of the ever-evolving landscape of customer needs and desires. They possess a remarkable ability to think from a customer-centric perspective.
We approached Dries and Yuri with a specific request to create a new, alternative concept for hairdresser salons, as we recognized the need for a fresh approach to an industry that had remained stagnant for far too long. Working closely with them, we were impressed by their ability to quickly grasp our needs and translate them into a clear, actionable innovative and one-of-a-kind concept.
Over the course of a few months, they presented us with a fully-formed and comprehensive concept that encapsulated their vision for the salon of the future. We were particularly impressed by their meticulous attention to detail, personalization and focus on the customer and brand experience. The final result was a concept that we fully embraced and executed almost entirely to their vision."
